Less than a year after its commercial launch, the BoGuan multimodal large language model (LLM) designed for cultural tourism in China has entered broad application in Xi’an, generating real revenues and value for the tourism industry. Shaanxi Culture Industry Investment Group (SCG) has been working with partners like Huawei, China Telecom Shaanxi, and China West Airport Group (CWAG) to promote digital and intelligent cultural tourism. SCG and Huawei unveiled the BoGuan LLM in September 2025, billing it as the world's first commercial multimodal LLM for cultural tourism. The model is built on a dataset including over 1.2 PB of data – with 31 million images, 4.4 million minutes of video footage, 2.18 million minutes of audio recordings, 510 3D models, and 960 million pieces of structured text. BoGuan powers an AI travel companion agent available to over 4 million users as of March 2026 on the GO-SHAANXI app. Another app, the Zhiying Camera mini programme, integrates user photos with AI-generated historical scenes. BoGuan also created digital IP like the cartoon character Tang Biaobiao, with sales of related digital collectibles and creative products exceeding CNY2 million.