Alibaba released five new features on the Qwen App on August 7, all powered by the new Qwen3.8-MAX flagship model and all free for now. The next day, Alibaba Cloud opened Wan 3.0 to public testing, with the first document-input video model in the family and a price list aimed straight at SMEs. On August 6, Alibaba Cloud opened public testing for Wan 3.0, the third generation of the Tongyi video model, with API access through Alibaba Cloud Bailian, the Wanxiang portal and the Qwen PC creation client. The Qwen App’s new workspace assistant can decompose a goal, call tools, and deliver output across phone and PC. Wan 3.0 accepts standard documents — doc, xls, ppt, pdf and md files — as direct input, allowing a user to feed in a pitch deck and ask for a 30-second video. Single-shot generation runs to 30 seconds per clip. API pricing is set at 0.3 yuan per second at 480p, 0.6 yuan at 720p, and 1.2 yuan at 1080p. Alibaba’s strategy pairs a free-to-use consumer entry point with a metered enterprise bill. The Qwen App handles the funnel; Wan 3.0 and the Bailian API handle the bill. Whether the strategy runs depends on how soon Wan 3.0 leaves public beta,