Amperity announced it has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Customer Data Platforms for B2C Users 2026 Vendor Assessment (doc #US53952526, June 2026). According to the IDC MarketScape, "Amperity is positioned in the Leaders category" and is relevant for enterprise B2C organizations where "durable identity, data quality, marketer usability, and cross-functional operationalization matter as much as profile unification itself." The report states, "The role of the modern CDP extends beyond data unification. In the future, CDPs need to take on an expanded definition and serve as the context layer by exposing customer context, organizational context, and decision context that humans and AI agents can act on." The IDC MarketScape highlights Amperity's key strengths, including identity resolution supporting deterministic, probabilistic, graph-based, household, and consent-aware resolution; schema and data readiness with automated mapping suggestions and schema drift detection; segmentation and journeys including real-time and behavioral segments, predictive audiences, and a Customer Data Assistant for natural language segment building; and lakehouse alignment with hybrid deployment patterns and zero-copy data sharing with platforms such as Snowflake and Databricks.