Apple (NASDAQ: AAPL) closed at $307.38 on June 8, the first day of the Apple Worldwide Developers Conference (WWDC) 2026. The stock has retreated to the 0.236 Fibonacci retracement level at $303.63 following a recent peak at the 2.618 extension level of $323.43. Apple is trading with a neutral-bullish Relative Strength Index (RSI) reading of 60.75 and shows no bearish divergence. The 50-Day Exponential Moving Average (EMA) sits at $287.96, and the 200-Day EMA stands at $264.05, both acting as major support floors. At WWDC, Apple will showcase updates to Apple Intelligence and Siri, deeper iOS and macOS integration with artificial intelligence, and new productivity tools. Apple Intelligence, the on-device AI framework developed since 2024, is front and center. Improved Siri capabilities, deeper AI functionality in Photos, Messages, and Mail, and new productivity tools are expected to fuel the next major iPhone upgrade cycle. Apple aims to capitalize on its massive 2.2 billion active device installed base. New AI features limited to Apple Silicon-powered hardware (iPhone 17, iPhone 16, and Macs with M-series chips) may induce earlier upgrade cycles than the traditional two-to-three year replacement cadence. Unlike competitors Microsoft and Alphabet, Apple focuses on running AI models locally on the device rather than on cloud servers,