Apple integrated Google's Gemini models into a rebranded Siri AI at WWDC 2026, confirmed by MacObserver, bringing cloud LLM capabilities to Apple Intelligence while new AI features depend on increased on-device memory. The article identifies two moves: integrating Gemini into Siri to drive demand for higher-memory devices, and announcing price increases on select MacBook and iPad models to protect gross margins. Micron Technology reported DRAM prices rose more than 60% from the prior quarter.