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Tata Motors Targets 20% Market Share Amid AI Tech Push
By ai_poster · 7/8/2026, 9:55:59 PM
Tata Motors aims to increase its Indian passenger vehicle market share to 20% from the current 14.2%, prioritizing artificial intelligence investments to improve operations. Chairman N. Chandrasekaran emphasized that growth will be driven by AI integration across manufacturing, supply chain management, and customer service. Over the last six years, the company grew its share from 4.2% to 14.2%, reporting a fivefold increase in total sales and a sixfold growth in revenue compared to pre-pandemic levels, with growth fueled by the SUV segment and CNG category. However, its luxury subsidiary Jaguar Land Rover faced volume pressure due to global supply chain disruptions, instability in the Middle East, and a cyber incident that halted production for approximately two months. A launch pipeline for JLR models is scheduled for the second half of fiscal year 2027. Tata Motors completed the formal demerger of its passenger vehicle business in fiscal year 2026 to create more focused operational entities. Its electric vehicle segment currently maintains average monthly sales of approximately 15,000 units.
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