THG Ingenuity has launched enhanced capabilities of its AI Stylist, built with Google Cloud on Gemini’s Enterprise Agent Platform, now available on Google Cloud Marketplace. The virtual try-on solution lets customers upload personal photos to visualize clothing on product pages. Performance data from initial deployments on Myprotein showed that UK customers who generated at least one image using the AI Stylist were nearly six times more likely to convert, spent 6.3 times longer on site, and had a 2.5% higher average order value compared to site-average activewear shoppers. THG Ingenuity claims the tool boosts conversion rates, reduces returns, and increases customer engagement. Jo Drake, CTO, platform, THG Ingenuity, said the collaboration with Google Cloud brings a scalable virtual try-on experience to brands globally. Maureen Costello, vice president, UK, Ireland and Sub-Saharan Africa, Google Cloud, stated the solution helps businesses address e-commerce challenges and build steadier engagement.