Schwartz Marketing Lab (S.LAB), founded by Quinn Schwartz, announced its official launch to help B2B companies get found in AI search, Google, and modern discovery as organic search traffic erodes under AI-generated answers. Schwartz founded the company in 2026 after leading SEO, content, and AEO initiatives for B2B software companies. The program spans four connected service areas: SEO & AEO, Content Systems, PR & Media, and Executive Authority. The launch follows data showing declining organic click-through rates; Pew Research Center, tracking 68,000 real search queries, found that users clicked a result only 8% of the time when an AI-generated summary appeared, versus 15% when it did not. Ahrefs reported click-through rates for top-ranking pages falling by as much as 58% when an AI Overview appears above them. Schwartz stated, "The way people discover brands and products has fundamentally changed."