History Associates CEO Beth Maser writes that history and AI complement each other, countering assumptions that the firm is "stuffy." Her team of archivists and historians applies historical research to storytelling for corporations, law firms, content creators, and individuals, similar to television series like *The Crown* or *Bridgerton* on Netflix, or places like Colonial Williamsburg and Ken Burns documentaries, which use traditional sources to innovate. Maser cites a colleague who microfilmed a one-of-a-kind historical dataset in the late 1980s before it was discarded; the microfilm sat untouched for years because it contained over one million images that were handwritten, faded, and nearly impossible to decipher. With AI tools capable of reading handwriting, the dataset can now be researched successfully and in record time. She argues that history provides leaders with context and patterns for smart decisions, while AI offers new ways to move faster, creating innovation that is "quick but careful, bold but grounded, and always based on real evidence." Maser emphasizes that a human-guided, blended approach is best for solving the efficiency-versus-accuracy paradox in historical questions, noting that most people assume everything is online, which was as untrue today as it was in the early 1990s. Responsible innovation, she concludes, is about knowing what brought you here to build what comes next.