Oracle Data Transforms now supports Image Vector Embeddings using the Oracle Cloud Infrastructure (OCI) Generative AI service, converting images into vector embeddings directly within a data flow. A new Image Embedding Vector operator in the Data Flow Editor under the Machine Learning Database Functions category takes image data stored as a BLOB and generates vector embeddings using OCI Generative AI models. This feature requires an Oracle Autonomous Database 26ai connection. Use cases include image similarity searches, building visual search applications, matching products using images, supporting recommendation systems, enabling downstream machine learning workflows, and analyzing large collections of images. The process involves source images stored in a BLOB column, the Data Flow reading the image data, the operator sending the image to an OCI Generative AI embedding model, the model generating a vector representation, and the vector being written to a target vector column in Oracle Database 26ai. Prerequisites include Data Transforms access, an Oracle Autonomous Database 26ai connection, an OCI Generative AI connection, and a source dataset containing images stored as BLOB data.