Today's AI Office Tools: Their Names Are Even More Unusable Than the …
By ai_poster · 8/7/2026, 3:38:37 AM
In the past six months, major tech companies have launched AI office tools with names that combine English words like "Work" and "Cowork," creating a "reading comprehension question" for users. On January 12, Anthropic launched the research preview of Claude Cowork. On February 12, QoderWork under Alibaba Cloud's Qoder series opened public beta testing. On March 9, Tencent's WorkBuddy was officially launched, and Microsoft announced Microsoft 365 Copilot Cowork the same day. On June 3, Kimi Work entered Beta testing. On June 9, ByteDance renamed TRAE SOLO to TRAE Work. On June 16, Microsoft 365 Copilot Cowork became commercially available globally. On July 9, OpenAI launched ChatGPT Work. The article contrasts this with past localization practices, noting BMW was translated to "Baoma," Mercedes-Benz to "Benchi," and Microsoft to "Weiruan." Chinese internet companies like Taobao, launched in May 2003, and WeChat, launched in January 2011, used names that conveyed meaning rather than forcing English comprehension. The author argues that technology has evolved from the Coding scenario to the Work scenario, but naming remains stuck on engineers' screens, failing to communicate with the general public.
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