Somantra, an answer engine optimisation platform, has published "AI Search Ranking Factors for Insurance Brands: The Australian Citation Report," analysing 2,437,107 AI search citation records for insurance brands across ChatGPT and Google. The report found that ChatGPT changed how it cites insurance brands during the second quarter of 2026. In July, brand homepages accounted for 12.8 percent of all ChatGPT citations in the Australian insurance category, up from 1.4 percent in March. Across seven observed months, homepages represented 3.0 percent of ChatGPT citations versus 1.6 percent of Google citations. The study says this shift weakens brands. NRMA recorded 487 homepage citations, Budget Direct 466 at an average position of 4.80, AAMI 440 at 4.51, Allianz 426 at 4.54, and Youi 389 at 6.10. Specific answer pages ranked higher: Moneysmart's pet insurance page had 1,306 citations at 2.23, its contents insurance page 864 at 2.05, and its total and permanent disability page 853 at 1.93. Of 28,725 unique domains, 5,522 appeared on both platforms, 18,279 only in Google, and 4,924 only in ChatGPT. Platform parity ratios included Moneysmart at 29.6 percent, Finder at 27.2 percent, Canstar at