PwC and OpenAI have launched agentic contact and service solutions designed to modernize customer engagement across marketing, sales, commerce, and service. AI-powered voice and digital agents use multimodal capabilities to deliver more natural, context-aware conversations while improving operational efficiency. A new Center of Excellence will help clients innovate faster, deploy AI at scale, and unlock business value across customer-facing operations. PwC US has introduced new agentic contact and service solutions developed with OpenAI to help organizations transform how they engage with customers. Built on PwC’s agentic front office approach, the solutions bring together marketing, sales, commerce, and service into a connected, AI-enabled operating model. Combining PwC’s transformation expertise with OpenAI’s frontier models, the offering is designed to modernize customer service operations, improve productivity, reduce cost to serve, and free employees to focus on higher-value interactions. PwC is also launching a dedicated Agentic Contact and Service Solutions Center of Excellence with OpenAI to accelerate innovation, expand industry-specific solutions, and help clients deploy AI more quickly.