Former Tesla engineer Miranda Nover launched Fort, a female-focused wrist wearable that tracks strength training, pilates, and high-intensity interval training, now available for pre-order. The article notes wellness brands are entering the body temperature regulation category, fitness app Future dropped its AI trainer offering for human coaches, and AI startup Midjourney entered the body scanner market. Recent launches include a sun exposure tracker by The90 called Gem and a wrist tracker from Amazfit called Helio Strap Pro for Hydrox workouts. A continuous hormone monitoring wearable called Clair announced an $11.6 million raise, a smart menstrual cup wearable named Emm announced $9 million in funding, and Entropy, a brain-wave-reading wearable, took on $54 million in pre-launch funding. Consumer spending on longevity and wellness could reach $8 trillion by 2030, according to data from investment banking company USB, with growth leaders including wearable tracking technology and strength training equipment. Nover stated she is “very contrarian” in that she does not think novel sensing technology is the path forward for a generational company, arguing consumers, especially women, need simplicity and convenience from one wearable, not multiple tools.