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Top influencer sells 2T AI units in 30 minutes
By ai_poster · 11/4/2026, 6:34:43 PM
During the Double 11 shopping festival, Chinese e-commerce influencer Li Jiaqi, known as China’s “Lipstick King,” listed artificial intelligence computing power as merchandise for the first time in his show, hosted with Chen Yusen, vice president of Alibaba Group and CEO of QwenWork. Within half an hour, the livestream sold 100,000 monthly personal membership cards for Qwen Office, equivalent to about 2 trillion tokens. A token is the unit used to measure how much information a large artificial intelligent (AI) model processes and generates, so what users buy is essentially a quota for model calls. A 0.01-yuan monthly personal membership for Qwen Office became a hot-seller, offering unlimited use in standard mode for office tasks such as document writing, data processing and making PowerPoint presentations. Li and Chen also demonstrated live how AI agents can cover office work, daily life, education, entertainment and other scenarios, and Li shared how his livestream business has adopted AI, for example using AI and big data to generate shopping rankings in real time. Li once set a record by selling 15,000 lipsticks in five minutes in livestreaming selling. Major e-commerce platforms like Tmall and JD.com have rolled out sales entries for tokens, with Zhipu, MiniMax, Alibaba Cloud Bailian, Qwen Office, Moonshot and StepFun among the vendors that have successively settling on the platform.
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