GF M&C provides phased solutions and consulting for generative engine optimization (GEO), based on its analysis of multiple corporate websites that found many companies had insufficient GEO readiness. GEO is a strategy designed to make generative AI prioritize a company's official pages or content when answering specific questions, expanding traditional search engine optimization (SEO) targets to generative AI and Large Language Model (LLM) systems. ChatGPT responded that improving key content, including a website's structure, schema, and FAQs, to meet GEO standards could raise the likelihood an LLM cites the website's information to 60–80%. GF M&C identifies three elements for GEO success: redefining keyword strategies through question-mapping based on questions frequently asked of AI; establishing SEO foundations first, since a weak SEO foundation may lower a website's trust score as an AI reference source and reduce citation likelihood; and structuring content for AI comprehension via clear sentence structures, organized FAQs, schema markup, and topic-based architectures. Its phased consulting includes identifying keywords and questions centered on business impact and designing an AI question map; combining SEO and GEO to strengthen visibility in search engines and LLMs; and providing systems, tools, and guidelines for companies to operate GEO internally long term.