Upon the introduction of ChatGPT, Lissimore prompted the large language model (LLM) to assess his website’s audio equipment offerings, and it did not mention his brand. This realization led to the foundation of his new venture, Lantern, which is committed to enhancing AI optimization for e-commerce brands. In the year 2024, Lissimore inaugurated Lantern to fortify customer loyalty strategies. By 2025, the startup secured $3.1 million in seed funding, spearheaded by Salesforce Ventures. Lantern has recalibrated its focus towards developing tools that assist brands in increasing visibility within LLMs, recruiting former engineers from Amazon to steer product initiatives. The team designed an internal model that forecasts how a brand’s products may feature in AI-driven queries and suggests actionable steps. The subscription is priced at $99 per month, with customized rates for enterprise clients. Lissimore emphasized, “Our singular focus is on e-commerce,” distinguishing Lantern from other AI-focused marketing tools like Jasper AI, which raised over $100 million, and Daydream, which secured a $15 million Series A funding round.