Earlier this year, Wealthsimple observed more employees, including designers, marketers, and operations staff, using AI to generate working code through conversations with LLMs, but these "vibe-coded" artifacts had nowhere to go due to infrastructure friction. To solve this publishing problem, the company built Magic, a publishing platform that creates the simplest path from generated code to a live URL. Magic speaks MCP, the Model Context Protocol, allowing any AI assistant that supports it to deploy natively within the conversation, eliminating the need to copy files or run deploy commands. The MCP surface features five tools: Upload files, List what's there, Read a file, Delete, and Manage storage. A CLI is also available, where `magic init` scaffolds a project and `magic deploy` pushes it live. Magic is a static site platform that gives files (HTML, CSS, JS) a URL only Wealthsimple employees can reach, protected by a Content Security Policy. Since everyone is already authenticated, no access controls or approval workflows were built; Magic inherited auth from an existing service that brokers identity across all AI tooling, enabling zero-config.