A generic-design aesthetic is emerging from Claude Design, an A.I. tool that Anthropic launched in April, according to an article in The New Yorker. Independent designer Matt Ström-Awn noted that two different clients proudly showed him sales decks made with the tool that looked identical except for the logo, as the technology "defaults to the same aesthetic for every single person that's using it." The aesthetic features beige- and cream-colored backgrounds, rusty orange-hued accents, large serif typefaces that are italicized and highlighted, "tracked out" subheadings, ticker-like text bars, dashboard elements with multiple rounded rectangular outlines sometimes with a neon glow, and a combination of "tasteful, slightly askew primary colors" with desaturated hues. Designer and writer Celine Nguyen said she now finds herself "instinctively repulsed by the warm tones even though I love this kind of color palette." Companies including Newsletrix, Wesley Wang Media, GrassDX, Haute Living, and DeployGraph bear this "Claudian sameness." The article notes that while website-building services such as WordPress, Squarespace, and Wix previously offered templates that became popular clichés, A.I. tools instill a particularly swift uniformity.