Vibe coding, the practice of creating software by describing what you want in plain language and letting AI write the code, jumped from developer slang to Collins Dictionary's Word of the Year in 2025. Marketers are among its fastest adopters, building landing pages, dashboards, and internal tools that once required engineering tickets or SaaS subscriptions. The term was coined by AI researcher Andrej Karpathy. Interest in vibe marketing surged nearly 7 times in 2025, and some startups are hiring dedicated "Vibe Marketers" with salaries up to $1 million, per a MarTech analysis. Some 78% of SMBs worldwide say faster content creation is the leading benefit of using LLMs for digital marketing, per a GoodFirms survey cited by EMARKETER. Common builds include personalized ads, webpages, landing pages, event analytics dashboards, workflows, and internal tools, per MarTech. Renewals for single-function martech tools declined 35% YoY among mid-market firms, per a Chiefmartec and MartechTribe report cited by MarTech. Some 63% of vibe coding users are non-developers, per Superframeworks research cited in the same article.