A July 29, 2026 article from Tech Insider Ireland compares Microsoft 365 Copilot, Google Gemini Enterprise, and Amazon Q Business, noting that Gartner expects 40% of enterprise applications to embed task-specific AI agents by the end of 2026, up from under 5% in 2025. The pricing spread is significant: Amazon Q Business starts at $3 per user per month for its Lite tier, while Google’s Gemini Enterprise Plus tops out at $50 per user per month on an annual plan, or $60 with no commitment, creating a gap of up to $47 to $57 between the cheapest and most expensive published tier. The global enterprise AI agents market was valued at $5.23 billion in 2025 and is projected to grow at a 41.27% compound annual rate through 2035, while the broader enterprise AI market hit an estimated $64.38 billion in 2026 alone, expanding at 34.8% a year. A narrower AI assistant market was put at $22.7 billion in 2026, growing 19.6% annually through 2035. Dublin hosts Google’s EMEA headquarters, Microsoft’s European operations, and AWS’s eu-west-1 region, giving Irish IT leaders early access to enterprise pricing and regional rollout details.