Apple's updated fair value estimate now sits at US$312.72, a small move from US$310.51, as analysts debate how quickly Apple can convert its AI roadmap, upgraded Siri plans, and ecosystem strengths into earnings power, with targets across the Street ranging from the high US$200s to the high US$300s. BofA lifted its Apple target to US$380 from US$330, while Maxim raised its target to US$350 from US$310 after WWDC26, and Morgan Stanley has a US$330 target with upside cases of US$365 to US$385 and a higher scenario at US$440. UBS, with a US$296 target, highlights App Store revenue growth tracking at about 4% quarter to date and a view that WWDC is unlikely to be a major positive catalyst. Apple reported record Q2 2026 revenue of US$111.2b, with iPhone revenue up 22%, Services revenue around US$31b, gross margins near 49%, and the board approving a new US$100b share repurchase and a 4% dividend increase. Tim Cook is set to step down as CEO on 1 September 2026 to become executive chairman, with longtime hardware leader John Ternus taking over as CEO. At WWDC 2026, Apple launched a rebuilt Siri AI and previewed iOS 27 and Apple Intelligence features across devices, using Google.