MARKETECH APAC has announced the fourth edition of its flagship conference, What’s NEXT in Marketing: Malaysia 2026, scheduled for 22 October 2026 at Sheraton Petaling Jaya. The event will bring together marketing leaders and brand innovators to explore trends, tools, and strategies, including harnessing AI, building customer value through responsible and transparency-led engagement, and delivering seamless experiences. Sessions will also address Malaysia’s digital buying journey, local culture and storytelling, and activating insights from data. The conference will feature keynote presentations, panel discussions, interactive sessions, and a new format called “MEET THE EXPERTS” for direct engagement with seasoned marketers. The initial speaker lineup includes Asyraf Suhaibi, Head of Brand Management at Air Selangor; Benjamin Woo, Group Head of Marketing at Astro; Lolitta Suffian, SVP Customer Experience at Bank Simpanan Nasional; Ahmad Nasyami Mihat, Head of Marketing at Hyundai Malaysia; and Alyaa Ramlan, Head of Social at Unifi. The conference is part of a broader series with events in the Philippines, Singapore, Indonesia, Thailand, and Hong Kong throughout 2026.