Laptops, smartphones, and gaming consoles are becoming significantly more expensive as artificial intelligence data centers drive up demand for memory chips, squeezing supplies for consumer electronics, according to a report by Dutch public broadcaster NOS. Price data from Tweakers' Pricewatch shows consumers are paying €50 ($57), €100 or €200 more depending on the amount of memory, said Tomas Hochstenbach of Dutch tech site Tweakers. Samsung's Galaxy A models are €50 more expensive than last year's versions, while the PlayStation 5 costs €100 more than at the beginning of the year. Microsoft has announced a €50 price increase for Xbox consoles in the Netherlands from August. Windows laptop makers are installing 8 GB instead of 16 GB of memory while keeping prices unchanged, and Apple raised laptop prices by at least €100 last month. Major chipmakers expect shortages to persist, with Micron forecasting supply constraints through at least 2028.