Prompt Columns in Microsoft Dataverse is now Generally Available, enabling makers to use natural language to generate AI-powered classifications, summaries, recommendations, and other insights directly from business data. Unlike traditional AI experiences, the generated insights are persisted within Dataverse tables, making them immediately available to applications, workflows, analytics, and agents across the Power Platform. The article illustrates how Ashley, a supply chain operations manager, uses Prompt Columns to uncover insights from free-form business data, create additional columns assessing business severity and operational risk, and build supplier performance scorecards, dashboards, and automated workflows. Natural language configuration empowers any maker to apply AI directly to business processes, reducing the expertise and development effort traditionally required. Common scenarios include sales effectiveness and revenue growth, risk management and compliance, and supply chain and operations optimization.