Meta launched Muse Image on Tuesday, the first image generation model from Meta Superintelligence Labs. The company's own internal benchmarks show it trailing OpenAI's GPT Image 2, while beating Google's Nano Banana 2 on editing tasks. Until this week, Meta was powering its image features with third-party models from Midjourney and Black Forest Labs. The model sits inside apps used by more than three billion people a day. In the coming weeks, advertisers and agencies will be able to tap into Muse Image through Advantage+ creative. Advantage+, Meta’s AI-powered campaign automation suite, is generating roughly $60 billion in annualized revenue, with Meta reporting an average return of $4.52 per dollar spent. More than four million advertisers already use Meta's generative AI tools. Muse Image lets users @-mention Instagram accounts to pull public photos into generations, but users are pushing back on the tagging feature since public photos can be pulled into someone else’s AI creation without notification—the control is an opt-out buried in settings, not an opt-in.