Haleon plc has entered into a new five-year collaboration with Microsoft Corp. to expand its digital, data, and artificial intelligence capabilities as it looks to accelerate its global “Win as One” strategy. The agreement aims to increase the adoption of AI-powered tools across the business while strengthening Haleon’s digital infrastructure with advanced security, identity, and agentic AI capabilities. The partnership builds on Haleon’s existing use of Microsoft 365 Copilot and includes plans to jointly develop AI applications across consumer insights, innovation, supply chain management, and commercial execution. Haleon expects these initiatives to support faster scientific research, speed up clinical content development, improve marketing personalization, and strengthen forecasting and business decision-making. The company said these efforts support its broader objective of reaching one billion more consumers by 2030 while delivering industry-leading shareholder returns. As part of the agreement, Haleon will continue using Microsoft Azure as its primary cloud platform and Microsoft Copilot as a foundation for its enterprise AI initiatives. Haleon shares were up 0.48% at $9.37 at the time of publication on Wednesday.