Paris Saint-Germain (PSG) announced a multi-year partnership with Google, naming Google Gemini as the club’s official AI assistant and Google Pixel as its official smartphone. The agreement marks one of the most prominent technology partnerships in European football, highlighting the increasing role of artificial intelligence and connected devices in transforming fan engagement. Google Gemini will be integrated across PSG’s digital ecosystem to power AI-driven experiences for supporters while supporting the club’s content creation and operational workflows. Google Pixel will serve as the club’s official smartphone partner, with the companies expected to collaborate on exclusive digital campaigns, creator-led initiatives and behind-the-scenes content. A key component is the launch of Google Space at the Parc des Princes, a dedicated interactive zone providing fans with hands-on demonstrations of Google’s latest technologies, including Gemini and Pixel. Richard Heaselgrave, Chief Revenue Officer of PSG, said the partnership reflects the club’s ambition to collaborate with the world’s most innovative companies. Jean-Philippe Becane, Marketing Director of Google France, said Google is proud to become a Premium Partner of PSG. The agreement continues PSG’s strategy of partnering with global brands, following recent partnerships with BYD, Accor, Beyond Developments, Visit Qatar and 1xBet. For Google, the partnership adds another marquee name to its sports portfolio.