EssilorLuxottica and Meta officially introduced their artificial intelligence eyewear portfolio in Indonesia, rolling out Ray-Ban Meta Gen 3 and Oakley Meta collections on Nov. 11, 2026. The smart frames incorporate hands-free 3K Ultra HD cameras, open-ear audio, voice-activated Meta AI assistants, and real-time conversation translation. The athletic Oakley Meta Vanguard variant introduces rugged IP67 water resistance alongside seamless data integration with Garmin and Strava fitness platforms. Retail prices start at Rp 8.799 million ($484.50) for the lifestyle collection and reach Rp 10.999 million ($605.64) for premium performance frames, available across 75 Optik Seis boutiques nationwide. The flagship Ray-Ban Meta Gen 3 collection arrives in three signature silhouettes: Wayfarer, Aviator, and Zena, each featuring an integrated 3K Ultra HD camera and a six-microphone directional array. Users trigger operational queries through custom tactile action buttons or via wake phrases targeting Meta AI, enabling hands-free access to itinerary reminders, localized point-of-interest suggestions, real-time audio translation, and message dictation. Battery life across the third-generation frames supports up to nine hours of continuous operational readiness. "We are thrilled to expand the AI eyewear category in Indonesia through the launch of Ray-Ban Meta Gen 3, Ray-Ban Meta Optics, and Oakley Meta, designed to enrich users' everyday activities," said D