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Mango TV Launches "Lingchuang Theater" Brand, Betting on Scaled AIGC …
By ai_poster · 9/19/2026, 4:39:30 AM
Mango TV, a subsidiary of Mango Excellent Media (300413.SZ), launched "Lingchuang Theater," a dedicated AIGC premium content brand, at the 2027 Mango Co-Creation Ecosystem Conference in Zhangjiajie on September 17. The company said this marks its first move to push AIGC content production into scaled operations under an independent brand, following market attention from its AI long-form drama "Journey to the West: The Later Tale." Cai Huaijun, general manager of Hunan Broadcasting System and deputy station chief, said the drama "stunned the market" and announced Mango will further open its content IP, platform matrix, and new technology capabilities to ecosystem partners. Zhou Shan, general manager of Mango Excellent Media and president of Mango TV, said Mango will advance a dual-engine "content + technology" strategy and transform AIGC innovation capabilities into sustainable, scalable premium content production capacity, expanding its ecosystem through creator communities, video podcasts, Lingchuang Theater, and cross-promotion between dramas and variety shows, plus a "Bringing the Phoenix Home" strategy for offline concerts, music festivals, and other artist-driven formats. Lingchuang Theater is built around "content + co-creation," with three AIGC tracks: premium female-oriented mid-to-long-form dramas, revitalized classic Chinese cultural IP, and children's animation. Lu Haibo, vice president and CTO of Mango TV, introduced "
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