Authority Panda has released a guide showing med spas how to optimize their online presence for AI tool recommendations, emphasizing broad, consistent visibility across multiple platforms rather than paid advertising. Recent market research shows that 45% of consumers now use AI tools to find local services, a significant increase from findings of 6% in previous years. Despite this growing adoption, ChatGPT currently recommends only 1.2% of all local business locations. Audits across more than 50 markets reveal that 82% of med spas do not appear in AI recommendations at all. AI assistants typically return only one to three named businesses per query, and 88% of local businesses currently lack an active strategy to appear in AI search results. The guide identifies three trust signals that drive AI recommendations: reviews, with practices having 150 to 300 or more reviews including steady new ones and specific mentions of services; website architecture, including LocalBusiness and MedicalBusiness schema markup, clear service pages, FAQ sections, embedded maps, and consistent name, address, and phone number information; and authority, demonstrated through mentions in local news, podcasts, magazines, and industry sites, along with backlinks.