The rise of artificial intelligence (AI) has enabled voice cloning, which creates digital clones of voices by analyzing speech patterns, accents, and breathing through brief sound clips. While this technology benefits entertainment and healthcare, including voice preservation post-mortem and aiding individuals with speech disabilities, it also poses risks of malicious use. In a recent development at the Bombay High Court, singer Asha Bhosle’s case regarding AI technology was ruled upon, with the court holding that using AI technology to copy one’s voice constitutes an invasion of personality rights. The court ruled that this must be stopped and the offenders identified. This highlights that identity has monetary significance in the age of AI. However, the article questions whether consent can serve any purpose given the frequency with which personal information is manipulated through AI technology, noting that liability arising in situations where consent does not exist is not necessarily the issue. Voice is considered one of the strongest expressions of oneself and an integral part of one’s identity. Artificial recreation of voices of both alive and dead famous personalities is increasing, raising questions about generating voices without consent. Over time, developments have been made regarding the understanding of voice in the legal and evidential context, with sound spectrograms initially discovered by Alexander Melville Bell, who developed visual depictions of words and sentences using the idea that people have different voice patterns.