AI tokens have become the fastest-selling items on China’s Double 11 shopping festival, with Tmall introducing AI Tokens as an independent category for the first time, featuring Zhipu, MiniMax, and Alibaba’s Qianwen. In a Taobao Live stream by mega-influencer Li Jiaqi, a 0.01 RMB monthly AI membership card for Qianwen saw nearly 100,000 memberships snatched up within just 30 minutes, unlocking 2 trillion AI tokens. First-day sales for the Token category skyrocketed by 450% compared to previous baselines. Major AI developers are opening official flagship stores on Tmall like fashion brands, offering subscription cards, top-ups, and student-friendly pricing tiers, while Alibaba’s Tmall launched an AI Token Center specifically for the Singles Day festival. For Gen Z and young professionals, purchasing AI tokens for tasks like generating code, creating presentations, or organizing study notes has become as routine as topping up mobile data, marking a shift from buying AI-equipped devices to purchasing pure AI capabilities.