Basefy Innovation Lab has acquired Maxeo.ai, a platform that helps brands measure and improve their visibility on AI platforms including ChatGPT, Perplexity, Google AI Overviews, and Claude. Financial terms were not disclosed. Maxeo.ai tracks real user queries on leading AI systems and analyses how often a brand appears in generated answers, measuring a brand's visibility share against rivals, associated concepts, and which third-party sources shape AI responses. It also assesses how well a brand's website can be understood by AI systems and converts detected visibility and content gaps into prioritised actions. Maxeo.ai will keep its own brand and product focus within Basefy Innovation Lab. Basefy, a company that builds, develops, and scales tech startups, aims to speed up Maxeo.ai's product development, deepen enterprise adoption, and support international growth. Chief executive officer and founder Umut Ünlü said the acquisition was a natural result of Basefy's Digital Venture Studio model, which "builds, operates, and scales" products rather than only designing them. Maxeo.ai founder Cihan Bilir said the platform, which began as an idea, has become "a real product, a team, and a platform used by companies," and welcomed continuing with a team that shares his belief in the future of AI-powered search. As consumers increasingly turn to AI assistants for search, tools that measure brand presence in generated answers are emerging as a new marketing category, and consolidation under venture studios like Basefy points to how quickly