GS Shop has officially launched its "MD Curation System," co-developed with Amazon Web Services (AWS), to automate repetitive promotion operations work of merchandise directors (MDs), the company announced on the 3rd. The system consists of four AI agents covering product curation, automated store mapping, trend sensing, and copywriting. When planning intent and conditions are entered, it analyzes sales performance and customer behavior data to narrow down suitable items from among up to 1,000 candidate products and proposes product placement, event names, and marketing copy together. According to the company, mobile MDs had been spending about 40% of their total working hours on promotion preparation. In a pilot run conducted last month, 72% of mobile MDs used the system, and about 40% of all promotions were created through it, while product selection and event preparation time fell by roughly 70%. GS Shop aims to raise the usage rate above 90% within the year so that MDs can focus more on identifying and planning differentiated products. Kim Yo-han, who heads home shopping AX at GS Retail, said working with the AWS Generative AI Innovation Center allowed the company to strengthen its field-oriented AX capabilities.