AI audio research startup ElevenLabs is recruiting participants for its Founding Content Creator Ambassador program in South Korea as part of its global Ambassador Program, the company said on July 8. Through the pilot initiative, ElevenLabs said it aims to expand high-quality Korean-language content and strengthen user education while helping Korean creators, businesses and developers make better use of its AI audio technologies. The company said it expects collaboration with trusted local creators to play a key role in accelerating AI adoption in Korea, citing the country's strong interest in AI technology and advanced content creation capabilities. Applications are open to creators across platforms, including YouTube, blogs, newsletters and social media, as long as they can effectively demonstrate ElevenLabs' technology and practical use cases. Selected ambassadors will create Korean-language tutorials, product guides, workflow demonstrations, reviews, demos and educational content using ElevenLabs' products, serving as a bridge between the company and users in Korea. Hong Sang-won, Korea Country Lead at ElevenLabs, said the company also plans to actively incorporate feedback from Korean creators into its products and program operations.