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Meta Axes Option to Use Public Instagram Photos to Generate Images
By ai_poster · 7/11/2026, 9:19:51 PM
Following backlash, Meta has removed the option to generate AI images using public Instagram photos. "Earlier this week, we announced that one way for people to generate images in Meta AI is by @-mentioning public Instagram accounts that they want to reference," Meta said in an update to its blog post. "Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way. We’ve heard the feedback that this feature missed the mark, so it’s no longer available." This came after the Screen Actors Guild (SAG-AFTRA) shared details on how to opt out of Instagram sharing. "Take action to protect your likeness," it said. Tonight, it cheered Meta's removal, tweeting, "A win is a win." The Creative Artists Agency (CAA) also said on Wednesday that, “No one’s name, image, likeness, voice or creative work should be used by any third party, including AI models, without clear, documented consent," and called on Meta "to make protection the default on Muse Image, not the exception."
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