Meta CEO Mark Zuckerberg is conducting a persuasion campaign to improve public opinion on AI. Last week, Meta launched an ad scored by a David Bowie song, telling viewers to ignore "some people" who don't like AI. Zuckerberg followed up with a Wall Street Journal op-ed on Tuesday, promising that "superintelligence will be the most profound technological advance we will see in our lifetimes." He then spoke with reporters at the Journal, the Financial Times, and The New York Times, and used Meta's earnings call on Wednesday to tell investors his AI efforts make him "optimistic that we're building a positive future for everyone." The article notes Zuckerberg seems frustrated with OpenAI and Anthropic, whose CEOs have warned of severe dislocation and job losses. The article suggests that to convince Americans AI is good, the industry must demonstrate actual benefits, as most AI upside is currently theoretical or concentrated among a few people. The advice to Meta is to "Pay up," referencing that "$50,000 doesn't mean much to a Meta engineer" in Richland Parish, where Meta is building its data center.