Got Beef, a direct-to-consumer grass-fed beef jerky brand based in Sacramento, California, announced the launch of “Granny,” an AI-generated brand spokesperson who has started appearing across the company’s social media platforms and a new billboard campaign. The character, produced using AI video generation technology Kling, is presented as an advocate for clean-label products. “Producing the character with AI is perfect. The videos cost me around $100-$200 each to generate and always go viral which earns me money in addition to the beef jerky sales,” said Benji Boyce, founder of Got Beef. The company operates with a headcount of 1 and uses artificial intelligence tools across product sourcing research, packaging design, content production, and customer communications. Granny videos are produced through an automated content pipeline using AI video generation services, agentic AI systems, and frontier AI models like Claude Code and Google Gemini. Got Beef offers four varieties of grass-fed brisket jerky: Salt & Pepper, Serrano Salt & Pepper, Salt Pepper & Garlic, and Carne Asada, marketed as gluten-free and made without fillers, sold directly at GotBeef.us.