In its most recent annual SEC filing, Microsoft confirmed it leverages Windows to fuel its cloud business and drive engagement with services including Microsoft Edge, Bing, Copilot, Microsoft Teams, Microsoft 365 Consumer, and Xbox Game Pass. The Browser Choice Alliance, a group backed by Google and Opera whose members include Google Chrome, Opera, and Vivaldi, criticized the practice, stating it restricts user choice, undermines web freedom, and unfairly tilts the playing field. The alliance said Microsoft confirmed to investors what it has been saying for years. The article also notes an anonymous former employee alleged that previous Bing leader Mikhail Parakhin was responsible for adding ads and MSN-related features to Windows 11 as part of a revenue strategy, and that he was promoted twice in two years due to the money generated for the Ads group. The article adds that Microsoft CEO Satya Nadella has said the company cares about Windows more than ever, with a focus on quality.