This year marks a decade since Jeff McLean and Dean Petruk co-founded Pride Tape, which started as a simple graphic and has become a recognizable symbol of the LGBTQ+ community in sports. According to its website, Pride Tape is a badge of support from teammates, coaches, parents and pros to young LGBTQ+ players, and proceeds from its sale help support LGBTQ+ youth outreach and educational initiatives. McLean explained that the idea originated ten years ago while working for an ad agency in Edmonton with Dr. Kris Wells at the University of Alberta on a project called nohomophobes.com, which scraped homophobic tweets in real-time off Twitter. They found homophobic tweets were more prevalent during major sporting events. McLean chose hockey because he had friends in the NHL, as did Wells with Andrew Ference, then captain of the Edmonton Oilers. The Oilers put six different coloured rolls of tape on their sticks during their skills competition, which got the attention of global media. Petruk noted their ambition was for one player to use the tape in some form.