CLEAR® (NYSE: YOU) announced an integration with Amazon Web Services (AWS) to bring CLEAR1, CLEAR’s secure identity platform, to contact centers powered by Amazon Connect. The integration allows organizations to verify a caller’s identity before or during a support interaction, designed to help reduce fraud and streamline contact center operations. When a customer calls a support center powered by Amazon Connect, they can choose to verify their identity through CLEAR. If they opt in, they receive a secure SMS link to complete verification on their phone. Once verified, the call is routed to an agent, who receives the verification result in real time. “We’re proud to partner with Amazon Web Services to bring our secure identity platform to contact centers at scale,” said Brett Romanoff, EVP, CLEAR1. “By integrating CLEAR1 into Amazon Connect, organizations can strengthen protection against fraud while creating a more seamless experience for both agents and customers.” Amy Belcher, Director, Global ISV Partners, AWS, stated, “With CLEAR1 and Amazon Connect, organizations can verify callers in seconds, eliminate repetitive security questions, and let agents focus on what matters most: solving customer problems.” CLEAR has over 41 million Members.