A new reality series, *Wonka’s The Golden Ticket*, featuring the AI-generated voice of Gene Wilder has prompted angry reactions from fans online. The show will be released on Netflix on September 23 and is a reality competition show where contestants and their chosen partners compete for prizes in a recreation of the titular location from Roald Dahl’s *Charlie And The Chocolate Factory*. The first trailer is narrated by an AI-generated version of Gene Wilder, the star of the 1971 film adaptation *Willy Wonka And The Chocolate Factory*. Wilder died in 2016, but his wife has granted the show permission to use an AI recreation of his voice. Many users on X (formerly Twitter) reacted negatively, with one person writing, “This is pure evil to use his memory with AI crap.” Others questioned the ethical implications, describing it as “ghoulish” and “dystopian,” with calls to “let the man rest.” The use of actors’ voice and likenesses in AI-generated content has been divisive; in 2022, two years before his death, James Earl Jones allowed his voice to be used for the character of Darth Vader after retiring from acting.