McDonald’s Philippines introduces Chip, an AI pop star, to frame fries as shared memories, backed by a music video and weekly Fryday activations. The company outlined the idea in an official campaign announcement. At the centre of the campaign is a music video that introduces Chip and follows his fascination with why people keep coming back to McDonald’s World Famous Fries, not only for taste, but for the memories that surround them. McDonald’s Philippines said Chip will keep appearing across its social channels in the coming weeks. The brand is also turning “Fryday” into a recurring moment: every Friday from 17 July to 28 August, it plans to encourage customers to gather over fries through a series of activations. On the production side, the campaign blends live-action filmmaking with AI production. It was directed by Joel Limchoc of Film Pabrika, with music composed by Loudbox Studios, and developed with Leo Manila.