According to an article from WebFX published in the Quad City Herald, ChatGPT advertising for home services allows plumbers, HVAC pros, roofers, and remodelers to appear in sponsored placements inside ChatGPT conversations. As of May 5, 2026, OpenAI’s self-serve Ads Manager is in open beta for U.S. businesses with no minimum spend requirement. Ads appear below ChatGPT responses on Free and Go tiers in the U.S., Canada, Australia, and New Zealand, while Plus, Pro, and Business subscribers, plus users under 18, never see ads. Targeting uses contextual intent matching, not keyword auctions. OpenAI recommends a starting CPC of $3 to $5, with CPM bidding ranging from a $60 default down to roughly $25 in observed buys. Advertisers receive only aggregated performance data; OpenAI does not share user chat history or personal details. Local services are included among eligible consumer verticals, alongside household goods, travel and experiences, and digital products or education, while health, mental health, and politics are excluded. Geo-targeting inside ChatGPT Ads Manager is still maturing at the country level.