Hancom unveiled its first TV advertisement for its AI workforce platform Nomadian, featuring a solo founder who trains and grows a personal AI agent, builds a company with AI teammates, and runs the business with a team made up of AI agents. In the ad, the owner works with 5 types of AI agents whose roles include work management, marketing and copywriting, each given a character under a “3D AI team” concept. When the owner requests work, team members split tasks; the owner watches how they work and steps in when decisions are needed to check deliverables, directing AI teammates with a single phrase. In Nomadian, one line of natural language is a work request, team movement is visible in a 3D workspace, and there is no need to switch among multiple AI services. Hancom will open a Nomadian beta service in the United States in late December and commercialise it as a subscription service in 2027. The advertisement targets U.S. users from the start, with the slogan “AI Workforce, Built for Super Founders (an AI team for solo founders),” dubbed in English with Korean subtitles. Hancom plans to use the advertisement in the U.S. market, starting with domestic broadcasting. CEO Yeon-su Kim said characters, or agents, interact with users and grow into AI teammates like a nurturing and management simulation game, and that the relationship and users’ attachment to the characters will be Nomadian’s differentiated user experience and the reason users stay.