Seth Ketron, an associate professor of marketing at the University of St. Thomas, spoke with the Minnesota Star Tribune about Best Buy’s nationwide rollout of Meta AI shopping experiences and the growing market for AI-powered smart glasses. Ketron noted that today’s AI glasses are far more discreet, resembling conventional eyewear while offering features such as real-time translation, hands-free photography and AI-powered assistance. All of Meta’s smart glasses include built-in cameras with an LED light that illuminates while recording to alert people nearby. Privacy advocates say such technology could expand surveillance and raises questions about consent, and Meta has said it is still exploring the feature and has not decided whether to release it. Ketron stated that in many cases, “recording people without their consent is unethical,” especially in situations where privacy is paramount, like medical settings. He added that because the technology is built into a pair of glasses, it may be more difficult to restrict than smartphones or computers, and could pose academic integrity concerns if students use them to cheat on exams.