Helium 10 has launched the Helium 10 MCP, a connector that links its Amazon seller dataset directly to AI assistants such as Claude and ChatGPT, as well as custom agents. The tool allows sellers to query live product, keyword, and advertising data through natural language instead of navigating separate dashboards. The connector covers four core areas: product research, competitor keyword analysis, advertising diagnostics, and keyword opportunity discovery. Helium 10 cites nine years of keyword trends, ASIN rankings, and competitive tracking across 24 marketplaces including the US, Canada, UK, Germany, Japan, and Australia. The connector exposes more than 30 individual tools, covering keyword intelligence, reverse-ASIN analysis, product discovery, Amazon Brand Analytics data, advertising management, and profit-and-loss functions. The tool is available to Diamond plan subscribers, and promo code SAVE2026 provides 20% off in August 2026. Searches for "Helium 10 MCP," "Helium 10 AI connector," "Helium 10 review," "Helium 10 discount," and "Helium 10 promo code" have climbed since the connector went live. MCP stands for Model Context Protocol, an open standard developed by Anthropic that lets AI assistants connect securely to external data sources.