Avonetiq, a digital authority firm, launched AVO, a platform to help brands understand their perception across AI platforms like ChatGPT, Gemini, and Perplexity. The launch occurs as Gartner predicted traditional search engine volume would drop 25% by 2026, with search marketing losing ground to AI chatbots. AVO evaluates brand representation across major AI ecosystems, measuring an Authority Score and a Visibility Score. In assessments across more than 500 brands, most scored below 40 out of 100 for authority. Alexandro Wibowo, Partner of Avonetiq, stated that brands need to understand why they appear in AI answers and whether changes move the result.