Monetate has acquired Simon AI, combining its digital personalization and experience optimization products with Simon AI’s composable customer data platform and agentic marketing technology. Financial terms were not disclosed. The combination creates a platform capable of unifying customer data, analyzing behavior, delivering experiences across marketing channels and governing AI-generated decisions. Monetate’s existing products include Symphony, Maestro, Forte, Glasshouse and MONET AI. Simon AI contributes a warehouse-native customer profile that resolves identities across online and offline data sources, and can activate customer information across more than 100 marketing channels. The companies share cloud-native architectures and support zero-copy integrations with Snowflake, Databricks and BigQuery. The businesses will continue operating as separate products. Monetate also received additional growth capital and plans to increase investment in product development, strategic services and its Concierge organization. Steve Maher will serve as CEO of both companies, while Simon AI co-founder and CEO Jason Davis will continue leading Simon AI. Simon AI customers have reported results including personalization deployment up to 10 times faster and a 70% performance improvement in matching customers with live entertainment events using AI agents.